Working Backwards: Insights, Stories, and Secrets from inside 
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'Essential for any leader in any industry' – Kim Scott, bestselling author of Radical Candor

Working Backwards gives an insider's account of 's approach to culture, leadership, and best practices from two long-time, top-level executives.

In 2018 became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?

Colin Bryar started at in 1998; Bill Carr joined in 1999. Their time at covered a period of unmatched innovation that brought products and services including Kindle, Prime, Echo and Alexa, and Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and ’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence.

Through their wealth of experience they offer unprecedented access to the way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices that you can apply at your own company, no matter the size.
 
 
 
 
 



        

            
            

                
Publisher
                
Macmillan; Main Market edition (18 Feb. 2021)
            
            
            

                
Dimensions
                
16 x 3.3 x 24 cm
            
            
            

                
Language
                
English
            
            
            

                
Hardcover
                
304 pages
            
            
            

                
Book Type
                
Hardcover
            
            
            

                
ISBN-10
                
1529033829
            
            
            

                
ISBN-13
                
978-1529033823
            
            
            

                
Reading age
                
18 years and up
            
            
        
         




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