Words That Sell, Revised and Expanded Edition: the Thesaurus to Help You Promote Your Products, Services, and Ideas (BUSINESS BOOKS) 
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition 
Cross-referencing of categories to jump-start creative thinking 
A crash course in basic copywriting techniques 
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more 
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction 
Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
 
 
 
 
 



        

            
            

                
Publisher
                
McGraw Hill
            
            
            

                
Dimensions
                
21.59 x 0.94 x 22.23 cm
            
            
            

                
Language
                
English
            
            
            

                
Print length
                
160 pages
            
            
            

                
Edition
                
2nd
            
            
            

                
Book Type
                
Paperback
            
            
            

                
ISBN-10
                
0071467858
            
            
            

                
ISBN-13
                
978-0071467858
            
            
            

                
Publication date
                
16 April 2006
            
            
        
         




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