Transnational Management: Text, Cases & Readings in Cross-Border Management
https://images.autods.com/autodsV2Images/62859-99a1b086-eb8b-4dad-a3c7-84083545bbf1-62bdfb88f26e97546f5b4e30.pngTransnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Publisher McGraw-Hill Education Dimensions 19.3 x 3.3 x 23.88 cm Language English Print length 752 pages Edition 7th Book Type Hardcover ISBN-10 0078029392 ISBN-13 978-0078029394 Publication date 16 Mar. 2013 Shipping
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Transnational Management: Text, Cases & Readings in Cross-Border Management NEW
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