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Transnational Management: Text, Cases & Readings in Cross-Border Management 

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Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

  • Publisher McGraw-Hill Education
    Dimensions 19.3 x 3.3 x 23.88 cm
    Language English
    Print length 752 pages
    Edition 7th
    Book Type Hardcover
    ISBN-10 0078029392
    ISBN-13 978-0078029394
    Publication date 16 Mar. 2013

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Transnational Management: Text, Cases & Readings in Cross-Border Management NEW

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