The Ultimate Sales Letter, 4Th Edition: Attract New Customers. Boost Your Sales. 
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 Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:
Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale. 
 
 
 
 



        

            
            

                
Dimensions
                
5.5 x 0.6 x 8.5 inches
            
            
            

                
Language
                
English
            
            
            

                
Print length
                
240 pages
            
            
            

                
Book Type
                
Paperback
            
            
            

                
ISBN-10
                
1440511411
            
            
            

                
ISBN-13
                
978-1440511417
            
            
            

                
Publication date
                
February 14, 2011
            
            
        
         




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