Principles of Pricing: an Analytical Approach 
https://images.autods.com/autodsV2Images/62859-8d848231-8f64-4ac1-b02c-5414f40ab1e6-62bdfb3285acfe68a85b4e2e.png 

 
 
 Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment. 
 
 
 
 



        

            
            

                
Publisher
                
Cambridge University Press
            
            
            

                
Dimensions
                
15.24 x 1.6 x 22.86 cm
            
            
            

                
Language
                
English
            
            
            

                
Print length
                
262 pages
            
            
            

                
Edition
                
Illustrated
            
            
            

                
Book Type
                
Hardcover, Illustrated
            
            
            

                
ISBN-10
                
1107010659
            
            
            

                
ISBN-13
                
978-1107010659
            
            
            

                
Publication date
                
17 May 2012
            
            
        
         




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