Modesty: a Fashion Paradox: Uncovering the Causes, Controversies and Key Players behind the Global Trend to Conceal Rather than Reveal 
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 Modest fashion has been gaining momentum in the mainstream global fashion industry over the past half-decade and is now a multi-billion-dollar retail sector. Its growing and now consistent appearance on high-profile fashion runways, on celebrities and in the headlines of fashion publications and news outlets, has shown that the modest fashion movement is hugely relevant to consumers. This is particularly true for millennials who are attracted to the feminist influences behind concealing your body, follow faith-based dress codes, or are attuned to social media, where more and more modest fashion bloggers are using imagery to inspire their followers. While the movement can credit European high fashion houses, like Gucci, for making conservative dresses and layering “in style” and “on trend,” and subsequent Western labels like DKNY, H&M and Mango for dabbling in the realm of modest wear, it is the newly emerging group of faith-influenced fashion brands who are driving the revolution, along with a new crop of Muslim fashion bloggers. These have helped catapult demure dressing trends globally.

This book speaks to the various personalities and companies who have helped shape the modest fashion industry into such a significant retail sector, while also exploring the controversies that lie at the heart of the movement, such as one pressing question: even if it covers the skin but is flamboyant, modeled with the purpose of attracting attention, and publicly promoted on social media, can fashion truly be modest? 
 
 
 
 



        

            
            

                
Publisher
                
Neem Tree Press
            
            
            

                
Dimensions
                
16 x 3.05 x 23.62 cm
            
            
            

                
Language
                
English
            
            
            

                
Print length
                
288 pages
            
            
            

                
Edition
                
Illustrated
            
            
            

                
Book Type
                
Hardcover, Illustrated
            
            
            

                
ISBN-10
                
1911107259
            
            
            

                
ISBN-13
                
978-1911107255
            
            
            

                
Publication date
                
19 Mar. 2020
            
            
        
         




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