How to Write Clearly: Write with Purpose, Reach Your Reader and Make Your Meaning Crystal Clear 
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Whatever you're writing, you have to make it clear.
You could be writing a website, a brochure or a client presentation. You could be preparing a job application, an email or a classified ad. Or you might be writing an article or a book.
Whatever it is, the clearer you make it, the better your results will be.
How to Write Clearly will help. It's an authoritative yet easy-to-read guide that will make your non-fiction writing more colourful, expressive and precise.
Writing is more than just words on a page. It's a process of communication.
That's why How to Write Clearly draws on cutting-edge ideas from psychology, education and linguistics to look deep inside the reader's mind and explore the 'why' as well as the 'how' of writing technique.
It's ideal for marketers, businesspeople, journalists, educators and anyone who needs to communicate with the written word.
You'll learn:
How to understand your reader and tune into what they need
How to use plain language to make your writing accessible, readable and relatable
Ten treacherous traps you must avoid
Proven techniques for explaining new ideas
How to captivate your reader with storytelling, humour, intrigue, perspective and more
What really changes readers' minds
How to craft clear sentences and paragraphs
Using empathy and pacing to put the reader at their ease
How to choose the right structure, length and title
Pages of pro tips for drafting, editing and using feedback.
Fully illustrated and referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to non-fiction writing today.
Expert writers say…
‘I’ve been a writer for almost 40 years and this book gave me new insight into what writing is all about.’
Doug Kessler, Co-founder, Velocity Partners and board member, CLEAR Global (from his foreword)

‘This is the book I don’t want my clients to read. Because, if they do, they won’t need me to write copy for them anymore.’
Jackie Barrie, copywriter and writing trainer

‘Being able to write clearly is an invaluable skill, and this book tells you exactly how to do it. It's comprehensive, practical and really easy to read. Highly recommended.’
Sharon Tanton and Sonja Nisson, The School of Valuable Content
 
 
 
 
 



        

            
            

                
Publisher
                
ABC Business Communications Ltd (28 Aug. 2021)
            
            
            

                
Paperback
                
351 pages
            
            
            

                
Dimensions
                
13.97 x 2.03 x 21.59 cm
            
            
            

                
Language
                
English
            
            
            

                
Book Type
                
Paperback
            
            
            

                
ISBN-10
                
1739915402
            
            
            

                
ISBN-13
                
978-1739915407
            
            
        
         




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