Hit Brands: How Music Builds Value for the World'S Smartest Brands
https://images.autods.com/autodsV2Images/62859-9d8cd4d7-9468-4aad-aecf-dc915aa96399-62bdfb54f26e97546f5b4e2b.pngCompanies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Publisher Palgrave Macmillan Dimensions 12.7 x 1.27 x 20.3 cm Language English Print length 211 pages Edition 2013th Book Type Hardcover, Illustrated ISBN-10 1137271477 ISBN-13 978-1137271471 Publication date 31 Oct. 2013 Shipping
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Hit Brands: How Music Builds Value for the World'S Smartest Brands NEW BOOK
£62.49Price
