Global Business Strategy: Multinational Corporations Venturing into Emerging Markets (Springer Texts in Business and Economics) 
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This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. 
This volume is especially recommended for business people responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
 
 
 
 
 



        

            
            

                
Publisher
                
Springer; 2015th edition (7 April 2015)
            
            
            

                
Dimensions
                
15.6 x 1.75 x 23.4 cm
            
            
            

                
Language
                
English
            
            
            

                
Hardcover
                
276 pages
            
            
            

                
Book Type
                
Hardcover
            
            
            

                
ISBN-10
                
443155467X
            
            
            

                
ISBN-13
                
978-4431554677
            
            
        
         




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