Get to the Point!: Sharpen Your Message and Make Your Words Matter 
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 Champion Your Best Ideas!
 
 Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. 
 Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
 
 
 
 
 



        

            
            

                
Publisher
                
Berrett-Koehler Publishers; 1st edition (30 Sept. 2017)
            
            
            

                
Paperback
                
128 pages
            
            
            

                
Dimensions
                
14.12 x 0.99 x 21.59 cm
            
            
            

                
Language
                
English
            
            
            

                
Book Type
                
Paperback
            
            
            

                
ISBN-10
                
1523094117
            
            
            

                
ISBN-13
                
978-1523094110
            
            
        
         




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