Exploring Marketing Research (With Qualtrics Printed Access Card) 
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 EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. 
 
 
 
 



        

            
            

                
Publisher
                
Cengage Learning; 11th edition (April 3, 2015)
            
            
            

                
Dimensions
                
8.6 x 1.2 x 11 inches
            
            
            

                
Language
                
English
            
            
            

                
Item Weight
                
3.4 pounds
            
            
            

                
Hardcover
                
656 pages
            
            
            

                
ISBN-10
                
1305263529
            
            
            

                
ISBN-13
                
978-1305263529
            
            
        
         




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