Emerging Multinationals in Emerging Markets 
https://images.autods.com/autodsV2Images/62859-7fe09ea9-ae2d-4cc5-a57b-e42d936e543f-62be45f70385f6e0bc5b4f25.png 

 
 
 Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy. 
 
 
 
 



        

            
            

                
Publisher
                
Cambridge University Press
            
            
            

                
Dimensions
                
15.24 x 3.02 x 22.86 cm
            
            
            

                
Language
                
English
            
            
            

                
Print length
                
460 pages
            
            
            

                
Edition
                
Illustrated
            
            
            

                
Book Type
                
Hardcover, Illustrated
            
            
            

                
ISBN-10
                
0521513863
            
            
            

                
ISBN-13
                
978-0521513869
            
            
            

                
Publication date
                
16 April 2009
            
            
        
         




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