Designing Luxury Brands: the Science of Pleasing Customers’ Senses (Management for Professionals) 
https://images.autods.com/autodsV2Images/62859-521b67cd-e4b2-4118-9ca0-8416041375f7-62bdfb5e936f3a100f03c04c.png 

 
 
 This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.     
 
 
 
 



        

            
            

                
Publisher
                
Springer
            
            
            

                
Dimensions
                
15.6 x 1.27 x 23.39 cm
            
            
            

                
Language
                
English
            
            
            

                
Print length
                
192 pages
            
            
            

                
Edition
                
1st ed. 2018
            
            
            

                
Book Type
                
Hardcover
            
            
            

                
ISBN-10
                
9783319715551
            
            
            

                
ISBN-13
                
978-3319715551
            
            
            

                
Publication date
                
23 April 2018
            
            
        
         




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