Customer Value Generation in Banking: the Zurich Model of Customer-Centricity (Management for Professionals) 
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The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process. 
 
 
 
 
 



        

            
            

                
Publisher
                
Springer; 1st ed. 2016 edition (July 27, 2015)
            
            
            

                
Dimensions
                
6.14 x 0.56 x 9.21 inches
            
            
            

                
Language
                
English
            
            
            

                
Item Weight
                
1.1 pounds
            
            
            

                
Hardcover
                
217 pages
            
            
            

                
ISBN-10
                
3319199374
            
            
            

                
ISBN-13
                
978-3319199375
            
            
        
         




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