Competitive Identity: the New Brand Management for Nations, Cities and Regions
https://images.autods.com/autodsV2Images/62859-2aa27673-f03e-4b7b-9a85-c02a3f25203a-62be45fb9312ddadb62f05e1.pngEver since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Publisher Palgrave Macmillan; 2007th edition (13 Nov. 2006) Dimensions 24.21 x 16.43 x 1.5 cm Language English Hardcover 134 pages Book Type Hardcover, Illustrated ISBN-10 0230500285 ISBN-13 978-0230500280 Shipping
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Competitive Identity: the New Brand Management for Nations, Cities and Regions N
£55.75Price
