What difference could you make if people hung on your every word, every time you spoke? How different would your world be if your marketing was more influential? And if you closed more sales and earned more commission, what would your life look like?
The common factor between inspiring leaders, influential marketeers, and great salespeople is that they inspire action in the people around them.
How do they do this? By telling well-told stories.
There is an element of art to a well-told story, but behind the art is a great deal of craft. And that means that it can be learned, practiced, and perfected.
International best-selling author, Paul Furlong, demonstrates why storytelling is so powerful; how to structure your story for maximum impact; how to engage emotionally and create a connection with your audience; how to take your storytelling to the next level; how to collect stories; and how to ensure that storytelling permeates your entire organisation to shape its culture and perception.
"Paul Furlong demonstrates the persuasive power and stickiness of storytelling as a way to communicate messages and values." - Jon Egan, Communications and Political Strategist
"Your messaging, and ultimately your results, will improve many times over by reading this book."  - Graham Weihmiller, Chairman & CEO of BNI
"Storytelling is the most effective way to persuade anyone. Rule the World is filled with storytelling insights with prompts that invite you to think and communicate using effective stories. The detailed analysis of the many story aspects is unique to this work and would be helpful to anyone growing a vibrant tribe of customers." - Robert Skrob, CEO of Be Unleavable
"Paul understands the power of storytelling and how to use it to maximise business messaging" - Roger S. H. Schulman, TheWriterCoach.com, BAFTA-winning screenwriter of 'Shrek'
 
 
 
 



        

            
            

                
Dimensions
                
14.81 x 1.3 x 21.01 cm
            
            
            

                
Language
                
English
            
            
            

                
Print length
                
242 pages
            
            
            

                
ISBN-10
                
1913170942
            
            
            

                
ISBN-13
                
978-1913170943
            
            
            

                
Publication date
                
18 Dec. 2023
            
            
        

         





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