To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs. 
 In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. 
 In five parts, this book explores: 
Why organizations ship features rather than cultivate the value those features represent 
How to set up a product organization that scales 
How product strategy connects a company's vision and economic outcomes back to the product activities 
How to identify and pursue the right opportunities for producing value through an iterative product framework 
How to build a culture focused on successful outcomes over outputs 
 
 
 
 



        

            
            

                
Publisher
                
O′Reilly
            
            
            

                
Dimensions
                
15.24 x 1.91 x 22.86 cm
            
            
            

                
Language
                
English
            
            
            

                
Print length
                
175 pages
            
            
            

                
ISBN-10
                
149197379X
            
            
            

                
ISBN-13
                
978-1491973790
            
            
            

                
Publication date
                
23 Nov. 2018
            
            
        

         





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