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City Branding: Theory and Cases 

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

  • Publisher Palgrave Macmillan; 2011th edition (3 Dec. 2010)
    Dimensions 15.24 x 2.54 x 25.4 cm
    Language English
    Hardcover 269 pages
    Book Type Hardcover, Illustrated
    ISBN-10 0230241859
    ISBN-13 978-0230241855

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City Branding: Theory and Cases NEW BOOK

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