City Branding: Theory and Cases
https://images.autods.com/autodsV2Images/62859-16e148b4-7ccf-4e29-9487-a9872deefcdb-62bdfb525a0f0aa47f836d28.pngThe practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Publisher Palgrave Macmillan; 2011th edition (3 Dec. 2010) Dimensions 15.24 x 2.54 x 25.4 cm Language English Hardcover 269 pages Book Type Hardcover, Illustrated ISBN-10 0230241859 ISBN-13 978-0230241855 Shipping
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City Branding: Theory and Cases NEW BOOK
£110.61Price


































