The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone  if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
 
 
 
 



        

            
            

                
Publisher
                
CreateSpace Independent Publishing Platform; 1st edition (10 Sept. 2013)
            
            
            

                
Paperback
                
136 pages
            
            
            

                
Dimensions
                
13.97 x 0.79 x 21.59 cm
            
            
            

                
Language
                
English
            
            
            

                
ISBN-10
                
1492180742
            
            
            

                
ISBN-13
                
978-1492180746
            
            
        

         





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